![]() Samba TV’s website, pictured below (from February 2019), shows 14 brands they claim to work with to collect data:īut of the 14 brands listed in the Samba TV website, there is evidence that Samba TV does not actually work with at least eight of them in the U.S. Samba TV does not get data today from any of the top US brands such as Samsung, Vizio, LG, and Sharp. Regarding misleading claims about Samba TV’s own scale in the US You should ask Samba TV if they have LG data in the U.S. Is it because they have the LG logo on their website and want to continue to tell customers they have LG data in U.S when in fact they don’t? By all appearances, this is yet another deliberate attempt to mislead. ![]() In fact, in recent blog post and emails to customers, Samba TV stated that Alphonso gets data from Gracenote, without disclosing that it is in fact data from LG TV. Alphonso licenses this data from Gracenote, who has assured us that Samba TV does not have access to LG data in the U.S. LG data is supplied by Nielsen’s Gracenote. Samba TV claims or implies both publicly and privately that Samba TV has access to LG data. Regarding Samba Not Having LG Data In the U.S. households, as verified by matching with Experian households. Adding distribution across opted-in mobile devices, Alphonso’s total distribution reaches 34 million U.S. households across leading smart-TV brands including but not limited to Hisense, LG and Sharp, and across set-top-box brands like Tivo and Sling Media. Samba TV conveniently misrepresents or ignores facts, such as the fact that Alphonso also had access to Vizio data when Samba TV had filed its first lawsuit.Īlphonso collects TV viewership data from over 15 million U.S. Discovery for the case closed in September of 2017, about 18 months ago. Samba TV’s suit against Alphonso was filed in November 2015, over three years ago. Regarding comments Samba TV made about Alphonso’s technology distribution and OEM partnerships Separately, Alphonso is suing Samba TV alleging Samba TV is infringing on two Alphonso patents and Samba TV made false or misleading statements regarding its business relationships with smart TV companies. This is our second legal win over Samba TV in this matter. No matter how Samba TV tries to to spin this, the fact remains, Alphonso won. ![]() In December 2018 Alphonso won a summary judgment of non-infringement in Samba TV’s law suit against us. Regarding Alphonso’s Win Over Samba in its Patent Infringement Lawsuit
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